Why redesign your website?
An aging website can significantly slow your business. Internet users judge a company's credibility in less than 50 milliseconds by looking at its site. Dated design, slow loading times or confusing navigation send a negative signal to your visitors — and to Google.
Redesigning your site is the opportunity to restart on solid foundations: current design, optimal performance and digital strategy aligned with your growth objectives.
My redesign approach
A successful redesign begins with a thorough audit of the existing. Before proposing solutions, I analyze in detail:
- Performance analysis — Loading time, Core Web Vitals, Lighthouse score.
- SEO audit — Current positioning, backlinks, technical structure, missed opportunities.
- UX analysis — User journeys, bounce rate, exit pages, heatmaps if available.
- Content audit — Performing pages to keep, content to optimize, gaps to fill.
SEO migration: zero visibility loss
The critical point of a redesign is preserving your referencing. My migration plan includes:
- Complete mapping of existing URLs
- 301 redirects for each modified or deleted page
- Conservation of optimized meta tags and structured data
- Submission of new sitemap to Google Search Console
- Post-migration monitoring for 3 months
New design serving your objectives
Redesign is the opportunity to rethink your visitors' experience. I design a design that:
- Reflects your current brand image and values
- Naturally guides toward actions you want (contact, purchase, registration)
- Offers intuitive navigation on all devices
- Integrates latest UX/UI trends while remaining timeless
Performance and modern technologies
Your redesigned site will benefit from the latest technological advances: Next.js for lightning-fast loading times, optimized images in WebP/AVIF format, intelligent lazy loading and strategic caching. Result: a site that obtains excellent Core Web Vitals scores and delights both your visitors and Google.
Why choose Perrine Huon for your redesign?
A poorly executed redesign can lose months of referencing and clients. By calling on an experienced professional, you have the assurance of a smooth transition, a result up to your ambitions and support at every step of the process.