Why custom CRM for your SME?
Customer relationship management is at the heart of every performing company. Yet too many SMEs still juggle between Excel spreadsheets, sticky notes and scattered emails. A custom CRM (Customer Relationship Management) centralizes all your customer interactions in one place, accessible to your entire team.
Unlike expensive and complex generic SaaS solutions, a custom-developed CRM adapts exactly to your way of working, not the reverse.
Features of your customized CRM
Contact and company management
Centralize all your business relationships in a single database:
- Enriched contact and company files with complete history
- Customizable tags, categories and segments
- Advanced search and filtering
- Easy import/export from your current tools
Sales pipeline and opportunity tracking
Visualize and manage your commercial activity in real-time:
- Customizable sales pipeline kanban view
- Opportunity tracking with conversion probability
- Automated reminders and follow-ups
- Revenue forecasting
Automation and productivity
Free up time by automating low-value tasks:
- Automatic follow-up and reminder emails
- Automatic lead assignment according to defined rules
- Automatic quote and invoice creation
- Customized notifications and alerts
Dashboards and indicators
Make informed decisions thanks to reliable data:
- Customized dashboard with your key KPIs
- Automated commercial activity reports
- Performance analysis by salesperson, product or period
- Data export for your team meetings
Technologies and architecture
Your CRM is built with modern technologies guaranteeing performance, security and scalability:
- React / Next.js — Reactive interface pleasant to use daily.
- Supabase / PostgreSQL — Robust relational database with integrated real-time.
- REST API — Open architecture for future integrations.
- Cloud hosting — Accessible everywhere, scalable and automatically backed up.
Why choose Perrine Huon for your CRM?
Developing a CRM requires a rare dual skill: understanding business issues of commercial management AND mastering technical development. My experience with SMEs allows me to design pragmatic tools, focused on real use, that quickly become indispensable to your team's daily work.