About the project
🎯 The client brief
Toca do Jaguar is a family eco-lodge nestled in the heart of the Amazon rainforest, accessible only by river. The client wanted a website worthy of the unique experience they offer: immersive, authentic, and inviting adventure.
The main objectives were:
• Convey the mysterious and enchanting atmosphere of the Amazon jungle
• Clearly present the different stay packages (survival, immersion, à la carte activities)
• Showcase the unique accommodations (hammocks, cabin, floating house, forest bivouac)
• Facilitate contact and bookings
• Create a strong visual identity that stands out from classic tourism websites
💻 Technical solution
I designed this site on Webflow, an ideal solution for this type of project as it allows:
• Great creative freedom for animations and immersive design
• Autonomous content management by the client (blog, FAQ, pricing)
• High-performance hosting with integrated CDN
• Native SEO optimization
🎨 Creative approach
The design is built around a user experience conceived as a journey:
• Full-screen hero with ambiance video/image for immediate immersion
• Fluid navigation with clearly defined sections (Activities, Stays, Accommodations, FAQ)
• Color palette inspired by the jungle: deep greens, earthy tones, golden touches
• Typography evoking adventure while remaining readable
• Subtle scroll animations to energize content discovery
📱 Key features
• Homepage presenting the 3 pillars: Survival, Immersive Stay, Activities
• Accommodations section with photo gallery for each option
• Popular activities catalog (pirogue fishing, wildlife observation, crafts, indigenous encounters...)
• Integrated blog for storytelling and SEO
• Dynamic FAQ to answer practical questions
• Booking/contact form
• Newsletter to retain visitors
🏆 Results
A site that captures the essence of the Amazonian adventure and converts visitors into future explorers. The intuitive interface allows the client to update their content independently, while the memorable design strengthens their unique positioning in the adventure tourism market.