Why your SME needs a digital strategy
Digital is no longer reserved for large companies. Today, 70% of purchase journeys start with an online search, even for local businesses and services. Without a digital strategy, you're letting potential clients go to your competitors.
But "being on the internet" is not enough. Having a website without strategy is like opening a shop on a deserted street. Digital strategy gives meaning and direction to each of your online actions.
My strategic approach
I offer you support in four concrete phases:
Phase 1: Audit and diagnosis
Before building, we must understand. I analyze in depth:
- Your current digital presence (site, social media, online reviews)
- Your positioning relative to competition
- Digital behavior of your target clients
- Your internal resources (budget, time, skills)
- Your short and medium-term business objectives
Phase 2: Strategy and action plan
Based on the audit, I build your digital roadmap:
- Definition of your personas (portraits of your ideal clients)
- Choice of priority channels (SEO, SEA, social media, emailing...)
- Editorial calendar and content plan
- Budget forecast and estimated ROI
- KPIs (performance indicators) for each action
Phase 3: Supported implementation
Strategy is worthless without execution. I support you in setup:
- Creation or redesign of your website
- Setup of your natural referencing
- Configuration of your tools (analytics, CRM, email marketing)
- Training your team in digital autonomy
Phase 4: Monitoring and optimization
Digital constantly evolves. I conduct regular monitoring to adjust strategy:
- Monthly performance analysis
- Action adjustments based on results
- Competitive watch and identification of new opportunities
Concrete results for your SME
My clients see tangible results: increased qualified traffic, better visitor-to-prospect conversion, strengthened local awareness and measurable return on investment. Every euro invested in digital is tracked and optimized.
Why choose Perrine Huon?
My advantage? I'm both strategist and executor. Unlike agencies that sell consulting then subcontract implementation, I master the entire chain: from strategic thinking to technical development. This guarantees perfect consistency between defined strategy and its realization, without information loss or extra cost.